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Social Media Marketing Training Course

Class Times: Monday to Friday 6-9pm

Taught by professional social media consultants, this course teaches how to use social media to market your web site and pages on the main social media platforms. Students will be given access to several sites, pages, and accounts to promote during the course of the training.

Overview of the Major Platforms

  • Facebook
  • LinkedIn
  • Google+
  • Twitter
  • Youtube
  • Smaller players: Pinterest, Instagram, Vine

Facebook

  • Understanding Posts, Feeds, Walls and the Timeline
  • Developing a Facebook Page
  • Adding a "like" button to a site
  • Mastering the Facebook Page Manager
  • Getting "likes" and building an audience
  • Targeting demographics with paid advertising on Facebook

LinkedIn

  • Basics of individual profiles and company pages
  • Developing a following
  • Promoting your company with LinkedIn groups
  • Paying for ads on LinkedIn
  • Adding a LinkedIn "share" button to your site

Google+

  • Grasping the differences with Facebook and LinkedIn
  • Creating Google+ Pages
  • Developing a following
  • Adding a "+1" button to your site
  • Improving your site's SEO with Google+ shares and authorship

Twitter

  • Basics: handles, hashtags, tweets and retweets
  • Knowing which tweets are private, group, or public
  • Building a following
  • Determining how often to tweet
  • Determining what to tweet or retweet
  • Adding a retweet button to your site
  • Tools

Youtube

  • Basics: channels and settings
  • Creating compelling videos
  • Building your community
  • Optimizing videos for search
  • Understanding your analytics

Blogging

  • Choosing the right platform: Wordpress, Drupal, Joomla
  • Integrating blogging with SEO and social media platforms
  • How to guest blog for other sites
  • How to get guest bloggers

Other Social Media Platforms

  • Pinterest
  • Instagram
  • Vine

Prerequisites

  • Basic knolwedge of HTML


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