PPC Training in Sacramento

Pay-per-click advertising is displaying online ads to people searching for what your organization has to offer. Generally, you do not have to pay for the ad until a searcher actually clicks on it.

Our PPC training in Sacramento shows how to develop and optimize such ads on Google and other search engines.

We will show you the complete step-by-step PPC cycle from setting up an account to creating ads to measuring your results. Specifically, in this PPC Online Marketing training you will learn how to:

Determine on which search engines you should advertise
Set up a Google account in just a few minutes
Explore the Google AdWords web interface
Research your competitors' PPC strategy by examining their ads
Set up campaigns, ad groups, and individual ad variations
Find out how to target your ad to specific geographic regions
Place your ad on other highly trafficked websites that you choose, known as "contextual advertising"
Write compelling ad copy within the confines of small text ads
Optimize your landing pages to turn users into buyers
and many more topics... See full outline for PPC Training

PPC Intro - Sacramento