sanfrancisco@academyx.com
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(415) 392-8024 sanfrancisco@academyx.com |
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SF Bay Area Register: Nearby: |
E-Commerce Seminar - San FranciscoThe Ecommerce Seminar is the fastest way to your own online business. Become proficient at running an online business venture. The seminar is divided into twelve discussion topics, or "modules". The topics cover a wide range of subjects of concern to managers of the ecommerce enterprise in the following sequence: Ecommerce Business Models Learn about different ecommerce business models such as: Brokerage, Advertising, Infomediary, Merchant, Manufacturer, Affiliate, Community, Subscription, Utility Drop-Shipping vs. Inventory vs. Electronic Delivery There are many ways to run a store and manage your supply chain. Learn about carrying inventory, drop-shipping, electronic delivery Your Business Plan Write your business plan and plan your business. Consider your service, the target market, fulfillment issues, startup costs and operating costs Online Store: Build vs. Buy vs. Rent Learn how to go about your ecommerce technology. Consider buying an off-the-shelf solution, building your own technology solution and renting technology from a 3rd party provider Payment Processing Learn about payment processing with PayPal, 3rd-party hosting and doing it yourself Tracking, Shipping & Taxes, Inventory Learn about statistics tracking, conversion funnel, key metrics, shipping rates, inventory management, RMA handling, tax zones and the law Search Engine Optimization Optimize your website to get the most out of search engines. Learn about developing the strategy, content creation and keyword density, building the links, landing pages and more Search Engine Marketing Learn about Google AdWords, Overture, developing the strategy, tracking results and optimizing your strategy Alternative Advertising Consider other advertising opportunities that may be right for your business such banner advertising, buying links and other approaches Sales Conversion Funnel Learn how to optimize your website by monitoring unique visitors, checkout steps, successful transactions and complete orders Newsletter Program Develop a successful newsletter program by developing the strategy, building the list, frequency and content Affiliate Program Develop a successful affiliate program by developing the strategy, signing up affiliates, choosing tracking technology and fine-tuning the process Prerequisites:
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Onsite training available