PPC Training in San Francisco

Pay-per-Click (PPC) advertising, also known as Search Engine Marketing (SEM), is one of the most popular and effective ways of marketing your company through its web site. PPC advertising gives you control over the placement of your ads on search engines and other websites when searchers use specific keywords - keywords that you've bid on. Unlike traditional marketing media, PPC gives you a wealth of data to analyze and optimize. For this class we focus on Google, the dominant search engine offering PPC advertising.

Our PPC Training in San Francisco covers the most important aspects of PPC advertising to get you started and quickly creating professional campaigns. We cover how to choose the right keywords, analyze your competitors' strategies, set up ads, optimize your copywriting, and measure your results. You will:

Create an advertiser account with Google and set up campaigns
Discover how clicks, clickthroughs, impressions, and conversions affect your bottom line
Research your competition and use online tools to select the right keywords and keyphrases to bid on
Create some ads, start bidding on potential keywords and calculate your PPC budget
Find out how to get your ad to appear at specific times of day or in specific geographic regions
Learn how to place your ads on high-traffic web sites across the internet ("contextual advertising"), in addition to Google
Find which second-tier search engines are a better deal than Google for PPC advertising
See how to hone your bidding strategy so that your ad appears whenever your site gets updated
Generate reports of search phrases and measure your campaigns' return on investment
and much more! See full outline for PPC Training