 |
 |
 |
 |
 |
 |
|
|
|
|
|
|
|
Search Engine Optimization Training Class |
1-800-716-4324 |
|
San Francisco Bay Area Class Info for:
|
Search Engine Optimization - San Francisco Search Engine Optimization (SEO) involves web page optimization strategies aimed toward achieving higher rankings on natural search engine results. This typically increases website visitor traffic looking for relevant information, thus increasing business. The search engine optimization field is in constant flux, as little information is available regarding how pages are ranked by the large search engine companies like Google, Yahoo and Live Search. With the SEO field rapidly changing, this seminar covers basic, tried and tested SEO strategies to get novices started and more cutting-edge strategies for seasoned experts. Instruction focuses on what you can do to improve rankings. This class is taught by a full-time SEO professional. Preparing a Webpage for Search Engines There are millions of web pages on the Internet, along with complex reasons why only some of these appear on search results. In this course, students discuss the common elements of high-ranking websites and how to evaluate competitor strategies. Furthermore, students learn how to determine their own strategy, what elements of each website are evaluated by search engines and common mistakes, including those that can hurt ranking. Search Engine Results Search engine algorithms vary by company and are sealed from public viewing. Continual search, trial and testing determines what works and what doesn’t, naturally causing some misinformation. In this section, students learn about the Google’s search engine algorithm and how Page Rank works. They learn how the Google Toolbar can reveal pertinent SEO information about a website and ways to avoid Google ban. Other topics include choosing the correct Yahoo! submission category, crafting your web pages and reciprocal linking. Search engines frequently discussed include DMOZ, MSN, AOL, Netscape, Teoma, Wisenut, AllTheWeb, AltaVista, Lycos, AskJeeves, Looksmart, Hotbot and iWon. Tracking results Search Engine Optimization is not an exact science because it takes an unspecified time before website changes are picked up by major search engines. This is complicated by continual improvements in search engine technology. What might work one week may no longer work a few months later. In this class, students learn various ways to track results. Topics include environmental variable use, web log parsing, WebTrends and landing pages. SEO Resources and Free Services There are many resources and services available that professionals use to stay up-to-date on the latest SEO changes and news. In this class, students learn about both free and paid resources and services. Topics also include industry directories and listings. Online Revenue Opportunities The Internet has opened many new business opportunities, from working at home to enterprise solutions. In this course, students learn affiliate marketing, SEO consulting and ways to create their own business driven by SEO marketing. Prerequisites:
Related Classes in San Francisco: |
Newsletter subscribers can win $100 credit!
Home | Course Catalog | Schedule | About Us | Contact Us | Extras | Sitemap | Package Rates | Shopcart