Search Engine Optimization

Search Engine Optimization (SEO) is the process of making your web site easy to understand for search engines, and maximizing its chances at ranking highly for the search terms your customers might use.

Our SEO training class in San Francisco will show you how to implement an SEO campaign, from choosing the right keywords to getting other web sites to link to you. You will learn how to:

Prioritize which search engines you should target: Google, Bing, Yahoo, Twitter, and others
Find the keyphrases that your customers are typing
Organize your most important keywords and their permutations into an Excel spreadsheet
Determine what SEO strategies your competitors are employing
Emphasize specific HTML tags that search engines focus on
Link your pages together in a way that leads search engines to prioritize the pages you choose
Build "landing pages" that both lure visits for specific search phrases and convert them into buyers
Create a link-building campaign to get other web sites to link to your site
Benefit from the best online SEO research tools, podcasts, newsletters, forums and other resources
Take advantage of current trends in how search engines present and order their results pages
Avoid the most common penalties applied to sites that are over-optimized
and much more! See full outline for Search Engine Optimization