PPC Training in San Jose

Pay-per-Click (PPC) advertising is a form of online marketing where businesses place ads using Google AdWords and other search engines' search results pages. The ads' prominence is determined in an auction with other advertisers; top ad positions receive more clicks from searchers. PPC advertising is easy to set up, manage, and measure, making it an extremely efficient form of marketing.

Our PPC training in San Jose shows you how to set up a Google advertiser account, create advertising campaigns, populate them with keyword-driven ads, and measure the results. We also cover the research and measurement aspects of online advertising: finding the right keywords, analyzing your competition, and measuring ad effectiveness. By the end of the PPC training in San Jose, you will come away with many real-world PPC skills, including how to:

Set up a Google Adwords account
Find the right keywords and keyphrases for your products or services
Analyze the campaigns of other advertisers to refine your strategy
Set up campaigns, ad groups, and individual ads
Write compelling copy using established techniques to improve click-through rates
Limit your ad's display by time of day and geography to reach your prime prospects
Put your ads on other high-traffic sites besides Google ("contextual advertising")
Generate reports of how your campaigns are performing and see what people are searching for
and much more! See full outline for Pay-Per-Click Training

PPC Intro - San Jose