Business Writing

In this workshop, you will learn practical and useful techniques to organize information clearly and logically, write persuasively, and present a professional image of yourself and your organization.


  • Proof your writing and grammar to avoid any embarrassing negative judgments
  • Structure and outline ideas intelligently and professionally
  • Avoid pitfalls of email & use it purposefully to generate desired action from readers
  • Learn and practice a writing style conducive to persuade and influence a business audience

Course Outline

Action Writing

  • Common Errors & Confused Word Pairs

Break Writer's Block with Mind Maps

Special Email Considerations

  • Best Practices & When Not to Use Email
  • Subject Lines
Write to persuade and influence

Write Fast & Sound Professional

Communicate Feeling Through Writing

  • Humorous and Emotional Content
  • Checking For the Right Tone

Discover and Communicate the Point

  • Goal-Oriented Writing
  • Establishing the Goal
  • Bottom-lining the Message

Analyze Audience and Context

Six Steps to Persuasive Writing