Google Analytics Training

More than ever, organizations large and small are now dependent on their web presence to reach their target audience. Understanding how visitors interact with your website and or mobile applications can provide effective insights into how compelling your messages, pages, and other content on your website are to them. By monitoring, tracking, and analyzing visitors to your website and their site activities, you can draw conclusions about the effectiveness of site content, promotions, and advertising campaigns. Google Analytics is a robust suite of website metrics integrated with Google's other service offerings such as AdWords and AdSense. AcademyX's professional and experienced trainers will show you how to leverage Google Analytics features to gain insight into your site's performance and teach you industry-proven tips and tricks to maximize returns.


  • Ability to read charts and graphs
  • Some Excel knowledge is helpful, but not required

Implementing Google Analytics

Learn about web analytics options, including onsite, offsite, server-based, and client-based options. Understand the advantages and disadvantages of each and see where Google Analytics fits. AcademyX's Google Analytics training gets you started with:
  • Learning the fundamentals of web analytics and an overview of Google Analytics basic features
  • Understanding the differences between Google Analytics Standard and Google Analytics Premium
  • Creating a Google Analytics Account
  • Exploring the differences between Universal Analytics and Classic Analytics
  • Understanding and configuring Data-Sharing settings
  • Tagging your pages with GATC (Google Analytics Tracking Code)

Managing Google Analytics Accounts

With a Google Analytics Account created and GATC tracking your websites, we move on to configuring your Google Analytics account to customize your Google Analytics account by:
  • Understanding and configuring the user settings
  • Configuring Google Analytics settings and email communications
  • Manage Multiple Accounts, Views, and Properties
  • Adding users and granting/restricting users permissions

Configuring Goals, Funnels, and Filters

Now that your Google Analytics account is created, configured and collecting valuable data, it is time to leverage the more advanced features of Google Analytics. Tap into the power of Google Analytics by:
  • Defining and configuring goals to measure the effectiveness of your site
  • Understanding and customizing goal templates
  • Understanding the types of goals and configuring measurements
  • Using Goal Verification to test if your goals are defined properly
  • Understanding and working with Goal Value to determine ROI
  • Configuring Funnels to track site visitor goal completion paths
  • Customizing Filters to capture only the relevant data

Monitoring, Dashboards, and Alerting

With goals, funnels, and filters in place, we can now use the analytics power in Google Analytics by viewing and analyzing the reports and information collected.
  • Monitor Real-Time Reports and monitor activity on your site as it happens
  • Reviewing and understanding the metrics in Google Analytics
  • Review and configure the Dashboards
  • Customizing and adding widgets to the Dashboard
  • Organizing and creating Dashboards
  • Understanding and Managing Intelligence Alerts and Reports

Analyzing Website Traffic

Truly understanding your website traffic with deep data analysis using Google Analytics easy-to-use reporting features. In this section, we will show you how to access, view, and configure audience and traffic reports to gain insights into how users interact with your website.
  • Analyze Data with Audience Reports to determine how visitors are using your website
  • Learn to quickly generate powerful reports with the Common Report Controls
  • Fine tuning reports with Advanced Segments
  • Working with different Audience Reports (Demographics, Behavioral, and Visitor Flow)
  • Analyze Traffic with Acquisition Reports

Analyzing Behavior and Conversions

Measure the monetary success of your website by tracking goals and e-commerce transactions with behavioral and conversion reports.
  • Analyze Data with Behavior Reports
  • Analyze Data with Conversion Reports