Google Ads Training

Google Ads,formerly AdWords, is one of the major online advertising tools used for search engine marketing. Your ads appear when people search using Google or their search partners, so people can find your business when they search for exactly what you offer. You only pay when someone clicks your ad - when your advertising is working.

Ads allows you to target the customers or website visitors you want, while being much cheaper than other forms of advertising. AcademyX's professional and experienced trainer will show you how to conduct a successful online ad campaign in this hands-on Pay-Per-Click (PPC) training.

Understand Google Ads and How to Navigate Your Account

See how online ads can work for your business by learning whether one arrangement is more effective than another and why. You will also dive into the Ads interface to see how the most popular PPC tool works in practice. This AcademyX PPC training helps you get started right away:

  • Explore how pay-per-click ads differ from traditional ads and search engine optimization (SEO)
  • Learn how and why your ads appear on a search engine page result (SERP)
  • Register for your Ads account and customize the settings for your needs
  • Familiarize yourself with the Google Ads interface

Configure Ads Campaigns for Your Audience

Ads allows the user to control when and where their ads appear so that marketers can fine-tune campaigns with any budget. Target your ads to customers in certain regions or reach them on Google right when they search for what you can provide. See how Google searches can drive traffic to your site as the instructor helps you:

  • Compare features of the Google Search Network and the Google Display Network
  • Analyze Ads campaign-level settings to target the languages, locations, and ad extensions appropriate for your organization
  • Define impressions, clicks, click-through rate (CTR), and conversion rates
  • Identify the formula Google uses to display PPC ads in favored positions

Bid for the Optimal Keywords

A major characteristic of Google Ads is the use of keyword auctions, which means your cost-per-click (CPC) fees depend on much more than popularity. Advertisers compete by bidding on specific keywords and Google's proprietary relevance algorithms determine the auction winners each time a search is performed. Choose the best keywords for your campaign by learning to:

  • Distinguish between the five keyword match types to find the relevant keywords for your marketing goals
  • Utilize the Google Keyword Planner to check your keywords competition levels and get ad group ideas
  • Research variations on keywords with a wide range of online resources
  • Choose the maximum cost-per-click (max CPC) for your ad groups and keywords

Best Practices for Writing Ads

Most PPC ads are reviewed before they run and get disapproved if they do not conform to Google's standards. Each line of an ad has a character limit and the entire ad is subject to rules about word use, punctuation, and more. You will complete your campaigns by finding out how to:

  • Diagnose reasons for ad disapprovals and ensure your ads are in line with Google Ads policies
  • Identify strategies for an effective headline, set of description lines, and display URL
  • Use the Ad Preview and Diagnosis tool to see your ads without affecting performance
  • Produce multiple versions of your ads to get the best results

Analyze Data to Measure Success of Your Campaigns

One of the major benefits of Google Ads is the ability to get nearly instant feedback on campaign performance. Take advantage of Google's collection of data and customizable interface to evaluate how well your ads are doing each time you log into your account. Our expert instructor will guide you towards being able to:

  • Decide what keywords your customers associate with your product or service
  • Identify key performance indicators (KPIs) and adjust campaigns to improve results
  • Discover what makes up quality scores and how they affect where your ad shows up

Manage Your Budget Based on Financial and Performance Reports

Google Ads takes the guesswork out of marketing costs. It allows the advertiser to set budgets based on ever-changing goals and adjust bids to accomplish them. You can even download reports that summarize the key statistics to analyze data more efficiently. This AcademyX PPC training course will end with the knowledge of how to manage your account and:

  • Set bid adjustment options for a large number of keywords
  • Calculate your bid estimates to set the right monthly budget for campaigns
  • Create reports in Ads based on the information that matters most to you


  • Familiarity with the Web and Search Engines

Google Ads training is offered at four locations: