Google Adwords Training Course

Class Times: Monday to Friday 6-9pm

Taught by professional online marketers, this class covers how to create, manage, and measure paid ads on the Google Adwords platform, as well as PPC (pay-per-click) ads on Facebook, LinkedIn, and Twitter. Students will be given access to several sites, pages, and accounts to promote during the course of the training.

Keywords and Match Types

  • Finding the right keywords
  • Setting up keyword hierarchies in Excel
  • Matching your keywords against broad, phrase, and exact search queries
  • Analyzing your competition's keyword choices

Campaigns

  • Understanding campaigns vs. ad groups
  • Choosing the right campaign structure: geography, product type, audience target, etc.
  • Setting geographic and time preferences in campaigns
  • Setting budgets and bids

Creating Ad Groups and Ads

  • Managing Adgroup settings
  • Writing compelling ads
  • Analyzing basic metrics: impressions, clicks, conversions
  • Optimizing for quality scores
  • Creating landing pages

Advertising Beyond Google's Search Network

  • Advertising on Youtube
  • Placing your ads on highly-trafficked web sites (the Display Network)
  • Increasing your reach with Doubleclick
  • Placing ads in front of your customer audience as they surf from site to site

Google Analytics

  • Implementing Google Analytics on your site
  • Setting goals, funnels, and filters
  • Generating reports
  • Analyzing audience and traffic source reports

Paid Ads and Sponsored Updates on Social Networks

  • Demographic targeting with Facebook ads
  • Targeting professionals and industries with LinkedIn ads
  • Promoting your account and tweets on Twitter

Youtube

  • Basics: channels and settings
  • Creating compelling videos
  • Building your community
  • Optimizing videos for search
  • Understanding your analytics

Blogging

  • Choosing the right platform: Wordpress, Drupal, Joomla
  • Integrating blogging with SEO and social media platforms
  • How to guest blog for other sites
  • How to get guest bloggers

Other Social Media Platforms

  • Pinterest
  • Instagram
  • Vine

Prerequisites:

  • Basic knolwedge of HTML