Google Ads Certificate Course

Class Times: Monday to Friday 6-9pm

Taught by professional online marketers, this class covers how to create, manage, and measure paid ads on the Google Ads platform.

Keywords and Match Types

  • Finding the right keywords
  • Setting up keyword hierarchies in Excel
  • Matching your keywords against broad, phrase, and exact search queries
  • Analyzing your competition's keyword choices

Campaigns

  • Understanding campaigns vs. ad groups
  • Choosing the right campaign structure: geography, product type, audience target, etc.
  • Setting geographic and time preferences in campaigns
  • Setting budgets and bids

Creating Ad Groups and Ads

  • Managing Ad Group settings
  • Writing compelling ads
  • Analyzing basic metrics: impressions, clicks, conversions
  • Optimizing for quality scores
  • Creating landing pages

Google Analytics

  • Implementing Google Analytics on your site
  • Setting goals, funnels, and filters
  • Generating reports
  • Analyzing audience and traffic source reports

Prerequisites:

  • Basic familiarity with computers, search engines, and web browsers.