Google Ads Certificate Course

Taught by professional online marketers, this class covers how to create, manage, and measure paid ads on the Google Ads platform.

Keywords and Match Types

• Finding the right keywords
• Setting up keyword hierarchies in Excel
• Matching your keywords against broad, phrase, and exact search queries
• Analyzing your competition's keyword choices

Campaigns

• Understanding campaigns vs. ad groups
• Choosing the right campaign structure: geography, product type, audience target, etc.
• Setting geographic and time preferences in campaigns
• Setting budgets and bids

Creating Ad Groups and Ads

• Managing Ad Group settings
• Writing compelling ads
• Analyzing basic metrics: impressions, clicks, conversions
• Optimizing for quality scores
• Creating landing pages

Google Analytics

• Implementing Google Analytics on your site
• Setting goals, funnels, and filters
• Generating reports
• Analyzing audience and traffic source reports

Prerequisites:

• Basic familiarity with computers, search engines, and web browsers.