Essentials of Pardot for Digital Marketers

General Overview

Are you looking to become proficient in designing and implementing marketing workflows in Pardot that drive your company's business? Or do you want to become a Salesforce Certified Pardot Specialist? Whether you are an experienced user, or completely new to Pardot, this course will show you how to effectively design, build, and implement marketing workflows, as well as use Pardot-generated reports to make data-driven decisions.

Who should take this training?

This course is designed primarily for digital marketers looking to build and hone their marketing automation skillset using the Pardot platform. It's also perfect for those wishing to prepare for their Pardot Specialist certification - a credential designed to prove your skills and knowledge in building strategic marketing processes while incorporating tools such as lead scoring, email marketing, lead generation, and reporting.

Upon successful completion, you will be able to:

  • Build strategic marketing workflows in Pardot, incorporating processes including lead generation, management, and qualification, as well as email and drip marketing
  • Effectively use Pardot reports to make data-driven decisions
  • Build on existing Pardot knowledge in preparation for the Pardot Specialist certification

This class is based on the Salesforce PDT101 class.

See entire list of AcademyX's Salesforce classes here

Lessions and Topics

Unit 1: Course Introduction
  • Course Objectives
  • Learner Expectations/ Housekeeping
  • Additional Course Resources
  • Course Case Study
Unit 2: Salesforce Integration
  • Pardot/Salesforce Relationship
  • Syncing
  • Salesforce Connector Steps
  • Custom Fields
Unit 3: Administration
  • Pardot Overview Tab
  • Email Domains
  • Connectors
  • Recycle Bin
  • Users and User Groups
  • Usage Governance
Unit 4: Tracking Campaigns, Visitors, and Prospects
  • Pardot Campaigns
  • Tracking
  • Visitors
  • Prospects
  • Campaign Reports
Unit 5: List Management
  • List Types
  • Static Lists
  • Test Lists
Unit 6: Personalization and Email Marketing
  • Variable Tags and Advanced Dynamic Content
  • Email Marketing
  • Email Templates
  • AB Testing
  • Email Reports
Unit 7: Forms and Landing Pages
  • Forms
  • Landing Pages
  • Form and Landing Page Reports
Unit 8: Social Marketing
  • Social Connectors
  • Custom Redirects
  • Custom Redirect Reports
Unit 9: Lead Management
  • Page Actions
  • Completion Action
  • Segmentation Rule
  • Automation Rule
  • Dynamic Lists
  • Deciding What Automation Tool to Use
Unit 10: Lead Qualification
  • Scoring
  • Grading
Unit 11: Lead Nurturing
  • Building an Engagement Program
  • Engagement Program Reports

Note: Since these classes are already discounted, other AcademyX discounts cannot be applied to them.